The Decryption of Chanel Show’s Marketing Strategy 2

Fime: 2019-12-25

Here we will show you Chanel Spring/Summer Shows from 2014 to 2016 and marketing strategies hidden in these shows. The themes of Chanel Fashion Shows have changed greatly during the recent three years, and the theme styles were very different.

The Spring/Summer 2016 Show- CHANEL

Photos from IFENG.COM


The Spring/Summer 2015 Show- CHANEL


Chanel Spring/Summer 2014 Ready-to-Wear Collection

Photos from Vogue



The above pictures are from Chanel Spring/Summer Fashion Shows from 2014 to 2016. Although the various gorgeous shows have very different styles, they have a surprisingly consistent marketing view, which is catering to consumers. To realize the maximization of profits, it is necessary to link the creativity of the brand with the value of consumers. In this way, the hearts of the consumers can be caught and the identity of the brand can be improved, so as to enhance the customers’ loyalty and satisfaction. The emerging brands today need to take this idea into account.


Next time, we will take you to look back on the classic shows of Chanel with a period feel from 2011 to 2013.

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