Orietta Pelizza is the founder of the fashion trend prediction lab of MATTORI STUDIO in Milan. She is internationally recognised as expert in Italian Luxury System and Market Industry trends, the former International Consultant of Milan Fashion Week and Italian Fashion Chamber.

(Orietta Pelizzari)
On September 18, 2019, a lecture with the topic“International Business Marketing from Italian Fashion Industry”was held in the Research Center for Luxury Goods and Services of UIBE.

(The photo was taken in class)
First of all, a grand ceremony was held to issue the letter of appointment. Professor Zhang Mengxia, the Director of Research Center for Luxury Goods and Services of UIBE, officially issued the letter of appointment to Orietta Pelizzari who was employed as a researcher and senior trainer in the research center. The master accepted the invitation from the center and expressed the positive intention to continue the bilateral cooperation explicitly.

(Professor Zhang Mengxia,the Director of Research Center for Luxury Goods and Services of UIBE, officially issued the letter of appointment to Orietta Pelizzari)
In the following class, Orietta Pelizzari delivered a wonderful lesson on the theme from three aspects: (1)Market Overview Insights(2020 to 2021), (2) Shopping Motto-Experience, (3) The value propositions of consumers for luxury brands.



(The photos were taken in class)
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